You've probably heard the saying "Rome wasn't built in a day." Well, the same goes for websites. In today’s digital world the pressure to have a perfect, polished website from day one is definitely a thing. But what if I told you that perfection isn't the name of the game? What if I let you in on a little secret? 😏 It's actually better to launch your website now and refine it later…even if you don’t feel 100% ready.

Like it or not, we’ve all become massively visual with a ridiculously short attention span. Great brand photography is ESSENTIAL in relating to your target audience, adding meaning to your business, reinforcing your brand messaging and setting the tone for your website. Straight up, getting the right photos is important, and whether they're from a professional photographer, or stock photos there's an option for everyone regardless of what your budget or situation is.

Is your website outdated? If it is, chances are it’s costing you money.

Nowadays, most of us use the internet to make our purchase decisions before we even leave the house. We all do it…we creep social media accounts, read reviews, watch videos and of course check websites for all the dirty details before we make any commitments.

We need to know, like and trust someone before we fork over our hard earned dollar bills.

So, if your website is outdated, hard to navigate, confusing or just down right unhelpful, it’s costing you money. BIG TIME.

You’re already super busy juggling all the things being a small business owner requires you to juggle, you don’t have the bandwidth to take on something else, especially a web design project 😵‍💫.

Don’t worry. Thats what I’m here for.

As a small business owner myself, and someone who’s been on the other side of the design table before, I’ve really put a lot of thought into making my own design process as simple and smooth for everyone as possible.

So, to put your mind at ease and let you in on everything you can expect when we work together on a project, here’s my simple 4 step web design process from start to finish.

Have you ever googled something (a new service or product you need), the search results come up and you click on one of the links only to find it directs you not to a website but to a Facebook page? SO annoying right?? As a business owner, I get it. Facebook is free and its convenient AF. But here’s the thing, as a consumer, this scenario (which happens waaaaay too often) is a nightmare and a total waste of time.

Squarespace Circle is a membership program for creative professionals that offers some pretty sweet perks. It was designed to support, inspire, and engage the community of creatives, developers, and designers who use Squarespace to build websites for themselves and their clients. So here’s what’s interesting about it for me AND for you!

It’s no secret that Squarespace is my website builder of choice, and the only platform I build my client sites on (and my own!). I tend to get asked a lot of questions about Squarespace and how their platform performs against others. So, here’s some of your most commonly asked questions about Squarespace…and the answers you want!

SEO…three little letters that hold so much power in the website universe. So, what the heck is it, and why does everyone care so much about it?

SEO stands for Search Engine Optimisation. In the simplest terms possible, SEO is all about how you can improve your website so that search engines, like Google, can easily find your website and rank it higher in their search results.

When search engines like Google rank your website higher in their search results, it puts your website in front of more people for free, meaning you don’t have to pay to be on the first page of those search results. This is called organic SEO and it’s what most people with any kind of strategic website are striving for.

Okay, so now that we know what it is and why we should care about it, what can we do to help improve the organic SEO on our websites?

A great website has to do more than just look good, it also has to work well. And in order to do that successfully, you need to have a plan AKA: 👉🏻 a strategy.

Strategic website design is essentially about creating a plan that outlines your goals, the main purpose for your website, and how you’re going to achieve those goals.

Your plan can include a bunch of different things depending on individual needs, but most will (and should!) include consideration of the following things:

You’ve launched your brand new website, and you’re ready to take on the world! But wait…how will people find you if its a brand new website?? Or what if you’ve rebranded and now have a new web address??

Not to worry! Here’s a quick checklist to get you started and to make sure nothing slips through the cracks and you don’t miss a beat!